🧠 Did you know?
9/16/2025- Learning about the brain mechanisms of addiction increases treatment adherence and strengthens recovery motivation (https://doi.org/10.1503/jpn.240153).
Reference: Borgland S. L. (2024). Neuroscience education for people living with addiction. Journal of Psychiatry & Neuroscience: JPN, 49(6), E440-E443.
- The brain’s reward system fuels “wanting” but doesn’t necessarily increase “liking.” In other words, over time a person may crave a substance or behavior more and more, yet not enjoy it any more than before. This distinction helps explain why addiction is so difficult to overcome. Experts warn that treatments focusing only on reducing pleasure may fail, because the real problem lies in the growing power of “wanting.” (https://doi.org/10.1146/annurev-psych-011624-024031)
Reference: Robinson, T. E., & Berridge, K. C. (2025). The incentive-sensitization theory of addiction 30 years on. Annual Review of Psychology, 76, 29–58.
Last Updated At: 10/28/2025